“For the first time in motion picture history…” was a line that director William Castle used quite often to promote his new movie, that usually came with a gimmick. Whether it was Percepto, Emergo, or Illusion-O, Castle made not only pretty entertaining pictures but made going to see one of his film an event. While he didn’t create ballyhoo, he damn near perfected it when it came to his films. This August, as Chicago’s Music Box Theatre, you’ll be able to experience 5 of his features, most of which from 35mm. See below for the schedule and start making your plans.